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Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot...
Until recently, I hadn’t thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. I’m a WordPress girl after all, and in...
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A Look Back at 2017
I feel like 2017 was flown by in an instant. It doesn’t seem like much time has passed since I sat down to write about 2016’s year in review. The funny part is while I feel as though it’s been an...
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Ranking in the Constantly Moving World of Search and Modern SEO
There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth by...
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Continuing Education Opportunities for Your SEO Journey
SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers....
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Coming on March 20th: A Technical SEO Summit for WordPress Developers
It seems like everyone is building WordPress sites. With 30% market share, WordPress has become a powerful solution for website designers, programmers, and consultants. But are these websites being...
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Google’s Mobile-first Indexing is Here
After a year and a half of testing, Google has finally started migrating websites over to mobile-first indexing. Yes, friends, it is here. But don’t panic. The sky is not falling and search will go on....
View ArticleOptimize Your WordPress Website With Yoast SEO Plugins
I’ve been a longtime user of the free Yoast SEO plugin and I’ve been starting to utilize more and more of their premium extensions. I’m not alone. Over five million WordPress website owners use Yoast...
View ArticleThe Entrepreneur’s Guide to Today’s SEO
The landscape of SEO is constantly changing. Excelling at search engine optimization means understanding what modern SEO is and what needs to be done to remain competitive in search. Small business...
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Are You Ready for the New Google Analytics Data Retention Policy?
Google has a pretty big change coming to Analytics in late May and website owners need to be prepared. Google Analytics now has a feature called “Data Retention Controls” that will give account holders...
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GDPR and WordPress: Why You Need to be Concerned
The web is abuzz about GDPR and it’s something that website owners cannot ignore. While GDPR is focused on websites servicing the EU, in reality, virtually any website, anywhere in the world needs to...
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Mapping Keywords to Website Personas
Website persons can be an intimidating subject for most people. Bring keywords into the mix and the conversation can become utterly scary for some. I like to take the scariness out of website design...
View ArticleThe Yin and Yang of SEO and PPC
I am pretty opinionated about SEO and PPC. I’ve been a longtime advocate of SEO and I’ve traditionally steered well away from PPC. But I’m not older and wiser and I see the writing on the wall. Search...
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Are You Getting What You Need Out of Your SEO Retainer?
Time and time again I talk to companies who pay for a monthly SEO retainer, but can’t actually tell me what their digital agency is doing for their money. Let me start by saying this is wrong....
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Web Savvy Marketing Celebrates a Birthday and 10 Years of Success!
In the summer of 2009, I founded Web Savvy Marketing. I’ve often joked about being the accidental entrepreneur, because I didn’t plan on ever working for myself, running an agency, or doing anything...
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Chrome to Begin Blocking Web Page Elements With Mixed Content
It seems I’m always on my SSL soapbox and it feels like most people just are not listening. Every time I do a website audit or bring on a new SEO retainer client, one of the first things I check is...
View ArticleAlign SEO Efforts with Your Target Market and Today’s Search
Earlier this month I had the pleasure of speaking at WordCamp US in St. Louis. WordCamp US is the largest WordPress event in the United States, so it was quite an honor for me to be asked to present an...
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Cooking Up SEO Worthy Content
A few years back I was holding an SEO mastermind session and one of my students compared SEO and content marketing to baking chocolate chip cookies. Boy was Lorraine right! Content marketing is a lot...
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The Trials and Tribulations of Hiring a Website Developer
I originally posted this article back in 2016 and I pulled it to dust it off today because I am currently working with two SEO clients who have hot messes of websites. These companies have tried...
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When it Comes to Writing Website Content, Don’t be a Sheldon
Back in 2014, I originally published this post. I had been already working in website design and SEO for ten years and I was painfully aware of the need for digestible content. In the last six months,...
View ArticleMy Career Journey to SEO Consulting and What I Learned Along the Way
When my client and friend asked me to come onto his podcast, I was eager to accept. Not just because Pete’s a great person, but because I’ve always been very open about my life and I’m happy to share...
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